If your change project concerns commodity services, non-core processes or highly predictable areas of your business, then a "me too" strategy may be more appropriate than an innovative approach. In simple terms, "me too" means copying the best strategies of competitors or similar businesses in other markets. For example, don't create your own bespoke ERP solution, instead use a best of breed product and implement best practice processes using a standard approach. This strategy has some obvious advantages:
- There will be evidence that this works, and hence less risk involved.
- Other people do it first and you learn from their mistakes.
- You can more easily optimise process and minimise costs.
- The worst outcome is only the cost of a lag versus other players.
- It is unlikely to delight your customers - they get this service everywhere.
- If it takes a long time to implement you will always be playing catch-up.
- It gives suppliers greater leverage.
- Higher labour costs and retention issues as the skills required become increasingly popular.
The trick for change managers is to understand its strengths and weaknesses, and to achieve the right balance of innovation and "me to", in order to match your organisations appetite for risk and performance.